Spend your Soul

Hard to believe I’ve spent nearly a year creating something from nothing. A year ago, Bulumu was just a concept born from a feeling of boredom and a notion that we could do better – better for people, community, and the environment. Pretty ambitious to say the least.

The journey has been nothing short of challenging, but also very fulfilling and rewarding. In the past year, we have been recognized for our commitment to a healthy lifestyle on all levels from product to community involvement to social giving,  our product has been sent around the world on location with film crews, and have fueled numerous adventures.

All this is good, but what’s the cost?

A spent soul. How can I support, promote, and inspire healthy and conscious lifestyles if I’ve stopped being healthy and active myself? I can’t. It’s not authentic. After all, that’s why I started my own business. It’s not about making money, or being famous – it’s about living. It’s about being better. It’s about lighting my soul on fire and making a difference.

Strange as it might sound, changing my approach during a change in seasons seems like a perfect time to re-ignite that fire. To start doing the things that had me thinking and dreaming about building a business in the first place.

Despite being a lifelong athlete, I’ve discovered that can I learn a lot about myself on a mountain bike. Patience, persistence, pleasure, pain, humility, fear, commitment and courage (among others).

Weaving though fallen yellow Aspen leaves earlier this week, my mind wandered and I began thinking and dreaming, then I realized I am right where I want to be.

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