Making Some Changes to ADD

Just a note to those that follow this blog:

Some of you know me and many of you do not (which is really cool in my opinion). I am planning on changing the direction of this blog – a little. Over the past year, I had mostly been posting on articles and videos that related to outdoor lifestyle and I thought were either cool or inspiring. On occasion I would write something up about minimalism or other somewhat abstract topics – like my last post about “passion”.

I still plan on doing some of these things since the outdoor/ active lifestyle is part of who I am and what I think is important, but the founding of Bulumu, a natural food and adventure lifestyle company that I co-founded in the last year, has begun to lead me and my energy in a new direction. Moving forward, I plan to focus slightly more on such topics as sustainable agriculture and manufacturing, community development, and the food industry in general.

I know these topics might seem strange for a blog still titled “Adventure Deficit Disorder”, but I think that any of us interested in outdoor lifestyles should be interested in the health of our environment as well as the quality of our food.

As a lifelong athlete I have been aware about the importance of nutrition in relation to performance (but haven’t always practiced accordingly). As a former political science student and now food manufacturer – I find the politicking behind the food industry baffling as truths about products are bent and hidden from consumers. As a consumer, I feel it is our right to know what we are putting in our bodies without needing a PhD in Food Sciences.

Perhaps true to form, starting a new business in a highly competitive category of a highly competitive industry has been an adventure, but a different kind of adventure than I have become accustomed to.

Ultimately, my mission of this blog remains the same and is similar to our mission at Bulumu: Use the blog to inspire, educate, and build community around values and ideas.